House of Selected Brands

A consumer goods company, building brands in selected categories.

At select we create D2C brands with quality products that ensure delightful customer experience in unconventional markets.


We categorise ourselves as an experience-driven company that builds brands using a data-driven processes and digital first approach

Why D2C model makes absolute sense?

Traditional Retail






D2C Business Process

Direct to Customers

We own the trusted consumer relationship and are uniquely positioned in the rapidly-emerging landscape...

Data -Backed Approch

Data-driven approach, which helps in taking fast and correct decisions

Multibrand Model

We are creating brands of tomorrow, so our dependency is not on singlebrand/category

Product Design and R&D

Product development for better customer experience

Better Unit-economics

Better unit economics on the scale, 65 to 75% gross margin

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